About Us

At YASTYS, we are more than just a typical e-commerce retailer offering products you really don’t need. We are a vibrant movement passionately honoring your strength and resilience with a powerful six-word mantra of affirmation reflecting our belief about you: “You ARE Stronger Than Your Situations.”

A timeless message that is universal, all inclusive, transcending demographics, genders, races, creeds and religions, our mantra is prominently displayed on all of our products, with our products serving as visible billboards for the affirmation. All of our apparel features our mantra on the front and back, ensuring that you are a source of encouragement as you come, and as you go. When you embrace us, you are not just embracing our empowering message and getting top quality products, but what excites us most is that you also become an ambassador of encouragement to those around you. Thank you!

Here at YASTYS, we firmly believe in the transformative power of repetition. So while our inventory will continually evolve and expand, our mantra will always remain the same. More than a tagline, however, it is the very foundation of our existence and brand. Our name itself, pronounced “yes-tees,” is the acronym for our strength-inducing mantra, with the word “ARE” intentionally emphasizing our steadfast belief that you are indeed stronger than your situations.

Unwavering in our commitment to encourage and uplift you, we strive daily to weave YASTYS into our cultural vocabulary. Just as acronyms like OMG, LOL, and SMH have beome a part of our everyday conversations, we want YASTYS to join them. When people see or hear it, we want them to instantly recognize its meaning and become attuned to their inner strength and resilience, and refuse to quit life. 

As one retailer among a sea of many, we seek more than just your financial support; we want you to JOIN OUR VISION, shop our thoughtfully designed products, and share their inspiring message with the world. Together, we can create a ripple effect that encourages and strengthens individuals everywhere, fostering a celebration of resilience in all its forms and every community.

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Empower Yourself. Inspire Others.

Say Yes to YASTYS!

 

"I didn't think I would, didn't believe I could, and yet I did......BECAME STRONGER!"